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Baby & Newborn▾

Toys & Games▾

Gifts & Occasions▾

School Essentials▾

Occasion Wear▾

Tops & Upper Body

T-Shirts & PolosPlain, graphic, multi-packs Shirts — CasualCheck, denim, linen styles Shirts — FormalSmart white, pastels, ties Hoodies & SweatshirtsZip & pullover styles Jumpers & KnitwearWool blend, winter warmers Tank Tops & VestsSummer basics, sports vests

Bottoms

Jeans & DenimSlim, straight, distressed Joggers & Tracksuit BottomsFleece, ribbed, sport ShortsCargo, swim, chino shorts Chinos & Smart TrousersSchool, formal, occasion Leggings & Thermal BottomsWinter base layers Dungarees & OverallsToddler to age 10

Full Outfits & Sets

Tracksuits & Jogger SetsMatching top + bottom Pyjama SetsShort & long sleeve PJs Boys Suit Sets3-piece wedding / party suits Kurta / Sherwani SetsEid, wedding, cultural Matching Brother-Sister SetsCoordinated sibling looks 2-Piece Casual SetsEveryday mix & match

Footwear

Trainers & SneakersEveryday school & sports School ShoesBlack formal leather style Sandals & Flip FlopsSummer, beach, park Boots — Ankle & ChelseaWinter, smart casual Wellies & Rain BootsPuddle-proof UK essentials Slippers & Indoor ShoesHome & school use

Occasion & Seasonal

Boys Eid CollectionKurta, sherwani, accessories Christmas OutfitsXmas jumpers, smart sets Birthday OutfitsParty-ready special looks Halloween CostumesSpooky season dress-up Wedding Guest OutfitSuits, bow ties, waistcoats Summer Holiday WearSwim, shorts, holiday sets

Accessories

Caps & HatsBaseball, beanies, sun hats Belts, Ties & Bow TiesFormal and smart casual Bags & BackpacksSchool, sports, day trips Socks & UnderwearMulti-pack everyday basics Sunglasses & EyewearUV protection kids styles Scarves, Gloves & BeaniesWinter warmth bundle

Featured

Boys Eid Collection

Kurta, sherwani & accessories for the big day

Best Sellers

Boys Suit Sets

3-piece wedding & party suits — limited stock

Dresses

Casual Everyday DressesJersey, cotton, summer prints Party & Tutu DressesTulle, sequin, sparkle styles Floral Maxi DressesLong summer & boho styles Denim & Shirt DressesCasual chic, layering styles Sweater DressesWinter knit, cosy styles Matching Mummy & MeTwin sets for mum & daughter

Tops & Knitwear

T-Shirts & Printed TopsSlogan, character, plain Blouses & Pretty TopsFrill, bow, lace-trim styles Hoodies & SweatshirtsCropped, oversized, zip styles Jumpers & CardigansKnit, button-front styles Crop Tops (10–14 yrs)Older girls casual styles Vest Tops & CamisolesSummer layers & basics

Bottoms

LeggingsPlain, printed, fleece-lined Skirts — Mini & MidiA-line, pleated, tutu styles Jeans & JeggingsSkinny, straight, ripped Shorts & Hot PantsDenim, jersey, summer Culottes & Wide LegTrendy, flowy styles Joggers & Casual TrousersRelaxed everyday comfort

Footwear

Trainers & PumpsCanvas, leather, shimmer Ballet Flats & Mary JanesSchool & occasion classics Sandals & Jelly ShoesSummer beach & party Boots — Ankle & KneeChelsea, lace-up, winter WelliesFloral & rainbow prints SlippersFluffy, character, home wear

Occasion & Seasonal

Girls Eid CollectionSharara, lehenga, frock sets Christmas DressesRed velvet, glitter, tartan Birthday OutfitsPrincess, sparkle, special day Flower Girl DressesWedding, white, ivory, blush Halloween CostumesWitch, fairy, pumpkin styles Summer Holiday WearBeach, swimwear, coverups

Accessories

Hair AccessoriesClips, bows, scrunchies, bands Bags & Mini BackpacksSchool, party, sparkle bags Jewellery & Hair SetsClip-on earrings, bracelets SunglassesHeart, cat-eye, UV protection Scarves, Hats & GlovesWinter matching sets Underwear & SocksCharacter prints, multi-pack

Featured

Girls Eid Lehenga Sets

Embroidered & mirror work — new drops weekly

Top Picks

Party & Tutu Dresses

Sparkle & tulle styles for every occasion

Baby Clothing (0–24 Months)

Newborn Sets (0–3 months)Bodysuits, sleepsuits, hats Baby Bodysuits & VestsShort & long sleeve, snap-button Sleepsuits & BabygrowsAll-in-one, zip & popper styles Baby Tops & BottomsLeggings, t-shirts, tunics Baby Dresses & OutfitsGirls pretty sets 0–24m Baby Boys Smart SetsShirts, chinos, bow ties Pramsuit & All-in-One CoatsWinter warmth 0–18m Baby SwimwearUV suits, rash guards, nappies

Footwear & Accessories

Baby Shoes & Pre-WalkersSoft sole, first shoes Baby Hats & MittensCotton, hospital bags, winter Baby Bibs & Dribble SetsBandana, waterproof, silicone Baby Headbands & BowsGirls newborn accessories Baby Socks & TightsMulti-packs, non-slip grip Baby Changing BagsNappy bags, backpacks, clip-on

Feeding Essentials

Bottles & SterilisersAnti-colic, glass, silicone Breastfeeding AccessoriesNipple shields, nursing pads Weaning & Spoon SetsSilicone spoons, bowls, cups Highchair AccessoriesSuction bowls, mats, covers Sippy & Toddler CupsStraw cups, 360 cups Baby Food Pouches & BibsPouch holders, mess-free eating

Nursery & Sleep

Baby Sleeping Bags & Sacks0.5 to 2.5 tog rated Swaddles & Muslin BlanketsOrganic cotton, multi-pack Moses Basket AccessoriesLiners, hoods, stands Baby MonitorsAudio, video, smart WiFi Baby NightlightsProjector, star lights, Cry Sensor Nursery DecorName plaques, mobiles, wall art

Health & Care

Baby ThermometersNo-touch, ear, forehead Baby Bath SetsTubs, wash sets, towels Baby Grooming KitsNail file, brush, comb sets Teething ToysBPA-free, amber, silicone Baby Carrier & SlingsErgonomic, newborn wraps Nappy Bags & AccessoriesBiodegradable, scented, dispensers

Top Pick

Newborn Gift Hampers

10+ piece curated sets for new arrivals

New In

Baby Sleeping Bags

0.5–2.5 tog — safe for all seasons

Baby & Toddler Toys (0–3 yrs)

Sensory ToysCrinkle, light-up, texture toys Soft & Plush ToysJellycat-style, comforters Baby Gym & Play MatsActivity arches, tummy time Stacking & Nesting ToysCups, rings, shape sorters Baby Musical ToysLight-up keyboards, rattles Teething ToysSilicone, BPA-free, cooling

Educational & STEM Toys

Montessori ToysBusy boards, wooden puzzles STEM Science KitsExperiments for 5–12 yrs Magnetic Tiles & BlocksMagna-tile style sets Learning Tablets & PadsAlphabet, numbers, phonics Jigsaw Puzzles12-piece to 500-piece by age Coding & Robot KitsBeginner robotics, STEM gifts

Creative & Arts

Arts & Crafts SetsAll-in-one create boxes Colouring Books & SetsCrayola, washable markers Clay & Dough SetsPlay-Doh, air dry, kinetic sand Jewellery Making KitsBeads, charms, friendship bands Painting KitsWatercolour, canvas, by numbers Origami & Paper CraftAnimal kits, 3D paper builds

Outdoor & Active Toys

Garden Water ToysSplash pads, water guns, slip n slide Ride-On Toys & ScootersBalance bikes, 3-wheel scooters Balls & Sports SetsFootball, frisbee, badminton Kites & Flying ToysEasy-fly kids kites Sandbox & Sand ToysBeach sets, bucket moulds Trampoline AccessoriesSafety nets, covers, pads

Board Games & Card Games

Family Board GamesMonopoly, Scrabble, Guess Who Kids Card GamesUNO, Snap, Go Fish Puzzle Games3D puzzles, logic games Travel GamesCompact games for journeys Memory & Matching GamesPairs, snap, picture matching Party Games & AccessoriesMusical chairs, pass the parcel

Character & Collectible Toys

Pokemon Cards & SetsBooster packs, tins, bundles Figures & PlaysetsDinosaurs, animals, superhero Fidget & Sensory ToysPop it, spinner, mesh balls Doll & Accessory SetsFashion dolls, playsets, prams Remote Control ToysRC cars, drones, helicopters Kids Walkie Talkies2-pack, long range, lights

Trending

Pokemon Cards

Booster packs, tins & exclusive bundles

Best for Learning

STEM Science Kits

Fun experiments for ages 5–12

Birthday Gifts

Birthday Gifts for BoysBy age: 1yr, 2yr, 3-5yr, 6-10yr Birthday Gifts for GirlsDolls, sets, sparkle themes 1st Birthday Gift SetsToy + clothing combo boxes Birthday HampersMulti-item curated gift boxes Birthday Outfit SetsSpecial day clothing + accessories Personalised Birthday GiftsName gifts, memory books

Eid & Cultural Celebrations

Eid Gift Sets for KidsToys + sweets + clothing bundles Eid Outfits — BoysKurta, sherwani, waistcoat sets Eid Outfits — GirlsSharara, frock, lehenga sets Eid Mubarak Gift BoxesDecorated ready-to-gift boxes Ramadan Activity SetsCountdown calendars, crafts Islamic Kids GiftsQuran books, prayer sets, toys

Baby Shower & Newborn Gifts

Baby Shower Gift Hampers10+ piece curated hampers Newborn Essentials SetsMuslin, bibs, bodysuits bundle Mum & Baby Pamper SetsSkincare, bath, relaxation kits Baby Memory BooksFirst year journals, keepsakes Gender Reveal GiftsPink/blue surprise sets Baby Milestone CardsMonthly photo prop card sets

Christmas & Seasonal Gifts

Christmas Stocking FillersUnder £10 per item ideas Christmas Hampers for KidsToy + sweet + clothing boxes Advent Calendars (Kids)Toy, beauty, sweet versions Christmas OutfitsXmas jumpers, elf sets, festive Secret Santa GiftsUnder £10 and £20 price tags Teacher GiftsMug sets, candles, thank you

Wedding & Special Occasion

Flower Girl Dress SetsDress + accessories bundle Page Boy / Ring Bearer SetSuit, bow tie, shoes bundle Kids Wedding Guest GiftsActivity packs, favour sets Christening GiftsSilver frame, keepsake, bibles Naming Ceremony SetsPersonalised gifts & outfits Kids Bridesmaid GiftsThank you sets, jewellery, bags

Personalised Gifts

Personalised Baby BlanketsName embroidered, knitted Name Cushions & PillowsKids room decor, letters Custom Name BagsSchool bag, swim bag, tote Name Wall Art & PlaquesNursery prints, door signs Personalised Story BooksChild as main character Engraved Keepsake GiftsSilver, teddy, jewellery box

Eid Special

Eid Gift Sets

Toys + sweets + clothing — ready to gift

Best Seller

Personalised Story Books

Your child is the main character

Personalise Now

School Uniform — Boys

Boys School ShirtsWhite, plain collar, multi-pack Boys School TrousersGrey, black, slim & regular fit Boys School ShortsSummer term, grey/black Boys School Jumpers & CardisV-neck, crew neck, logo Boys School ShoesBlack leather style, formal Boys School Blazer & TieSmart formal set

School Uniform — Girls

Girls School BlousesWhite, short & long sleeve Girls School SkirtsGrey, pinafore, pleated Girls School TrousersSlim fit, pull-on waist Girls School JumpersV-neck, crew, cardigan Girls School ShoesT-bar, mary jane, black Girls School Hair BandsPlain, regulation sets

Bags & Stationery

School Backpacks — BoysFootball, games, character School Backpacks — GirlsUnicorn, sequin, floral Pencil CasesZip, clip, double-decker Stationery SetsFull set: pens, rulers, eraser Water BottlesLeak-proof, named, 500ml Lunch Boxes & BagsInsulated, character prints

PE Kit & Sports

PE Shorts & Tops SetWhite/navy, breathable fabric Football Boots & Shin PadsKids sizes 8–5 Sports Socks Multi-PackAnkle, crew, non-slip Swimming KitCostume, goggles, swim cap Gym Bag / PE BagDrawstring, named, waterproof Kids Running TrainersLightweight, velcro & lace

Back to School

Complete Uniform Bundles

Shirts, trousers, shoes & more in one go

Eid Collection

Girls Eid Lehenga SetsEmbroidered, mirror work Girls Eid Sharara SetsPalazzo + top + dupatta Girls Eid Frocks & GownsNet, chiffon, occasion frocks Boys Eid Kurta SetsCotton, silk, linen kurtas Boys Eid Sherwani SetsFull embroidered sherwani Baby Eid OutfitsMatching family sets 0–2yr

Wedding & Formal Wear

Boys Wedding Suits3-piece, bow tie, waistcoat Girls Bridesmaid DressesBlush, ivory, sage green Flower Girl DressesWhite, floral, tulle layers Girls Formal Party DressesSequin, satin, lace trim Boys Waistcoat & Trouser SetsSmart formal combos Girls Prom-Style DressesOlder girls 10–14 yrs

Birthday & Party

Girls Birthday Princess DressesGlitter, tutu, sparkle Boys Birthday OutfitsSmart with birthday badge sash Baby 1st Birthday OutfitsSmash cake, crown, rompers Party AccessoriesSashes, crowns, wands, wings Twins & Sibling Party OutfitsCoordinated party looks Fancy Dress / CostumePrincess, superhero, animal

Seasonal Occasionwear

Christmas Party Dresses — GirlsVelvet, tartan, red Christmas Outfits — BoysSmart xmas jumper, shirt sets Halloween Costumes KidsWitch, ghost, pumpkin, vampire Easter Dresses & OutfitsPastel, floral, spring Diwali Outfits for KidsLehenga, kurta, accessories Summer Garden Party WearFloral, linen, smart casual

Eid Picks

Girls Eid Lehenga Sets

Stunning embroidered sets — new drops weekly

Wedding Ready

Boys 3-Piece Suits

Wedding-perfect with bow tie & waistcoat

Up to 60% off — selected lines

Clearance, bundles & last sizes across all categories

Sale by Category

Girls SaleDresses, tops, sets — reduced Boys SaleClothing, shoes, accessories Baby SaleClothing, toys, feeding items Toy SaleAll toys — clearance prices School SaleEnd of term uniform deals Gift Sets on SaleHampers & bundles reduced

By Price

Under £5Stocking fillers & small gifts Under £10Great value bundles Under £15Mid-range clearance Bundle Deals — 2 for 1Mix & match family savings Last Sizes ClearanceLimited stock — act fast Flash Sale (24hr only)Timed deals with countdown

Top Picks on Sale

Girls Party DressesUp to 50% off selected styles Educational ToysSTEM kits & Montessori reduced Eid OutfitsEnd of season clearance School BackpacksSelected packs on clearance Kids FootwearTrainers & boots — last sizes Gift HampersBaby shower & birthday bundles

Flash Deals Today

Boys Suit Sets — 40% offWedding & party 3-piece Baby Hampers — 30% offNewborn 10-piece sets Toy Bundles — 2 for 1Educational & creative View All Flash Deals

New Arrivals

Fresh drops every week — be the first to shop

Shop All New In

New by Section

New Girls ArrivalsDresses, sets added this week New Boys ArrivalsClothing, footwear, latest in New Baby ArrivalsNewborn sets, accessories in New Toy ArrivalsLatest toys & games added New Gift SetsNew hampers & occasion gifts New Seasonal CollectionLatest Eid / season drop

Trending & Featured

Trending NowWhat's selling fast this week Editor's PicksLittleCharm recommended Customer FavouritesMost reviewed & top rated Best Sellers This WeekAuto-ranking top products Coming SoonPreview upcoming collections Just RestockedPopular items back in stock

Just Dropped

Girls Eid Lehenga SetsNew embroidered styles Boys Eid Sherwani2025 collection now live Baby Sleeping BagsNew tog ratings added STEM Science Kits5 new experiments in stock Girls Party DressesSequin & tutu new styles

Coming Soon

Summer Holiday CollectionDropping late April 2025 Back to School 2025Early access — sign up Halloween CostumesPre-order now available Christmas CollectionSneak peek — notify me

LittleCharm

Tops & Upper Body

T-Shirts & Polos Shirts — Casual Hoodies & Sweatshirts Jumpers & Knitwear

Bottoms & Outfits

Jeans & Denim Joggers & Tracksuit Bottoms Boys Suit Sets Kurta / Sherwani Sets

Footwear & Accessories

Trainers & Sneakers School Shoes Caps & Hats Socks & Underwear

Occasion

Boys Eid Collection Wedding Guest Outfit Birthday Outfits

Dresses

Casual Everyday Dresses Party & Tutu Dresses Floral Maxi Dresses Sweater Dresses

Tops, Bottoms & Footwear

T-Shirts & Printed Tops Leggings Jeans & Jeggings Ballet Flats & Mary Janes

Occasion & Accessories

Girls Eid Collection Flower Girl Dresses Hair Accessories

Baby Clothing

Newborn Sets (0–3 months)Baby Bodysuits & Vests Sleepsuits & Babygrows Pramsuit & All-in-One Coats

Feeding & Nursery

Bottles & Sterilisers Baby Sleeping Bags & Sacks Baby Monitors Nursery Decor

By Type

Sensory Toys Montessori Toys STEM Science Kits Arts & Crafts Sets Family Board Games Remote Control Toys

Gifts

Birthday Gifts for Boys Birthday Gifts for Girls Eid Gift Sets for Kids Baby Shower Gift Hampers Personalised Story Books

Uniform, Bags & PE

Boys School Shirts Girls School Blouses School Backpacks Lunch Boxes & Bags PE Shorts & Tops Set

Eid & Wedding

Girls Eid Lehenga Sets Boys Eid Kurta Sets Boys Wedding Suits Flower Girl Dresses

Party & Seasonal

Girls Birthday Princess Dresses Christmas Party Dresses Halloween Costumes

Girls Sale Boys Sale Baby Sale Toy Sale Under £5 Under £10 Bundle Deals — 2 for 1 Flash Sale (24hr only)

Trending Now New Girls Arrivals New Boys Arrivals New Baby Arrivals New Toy Arrivals Just Restocked Coming Soon

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Stylish Picks for Your Little Charm

Find handpicked outfits, accessories and essentials made to keep kids comfy and happy.

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Sensory & Activity Toys
LEGO® Marvel Captain America: Civil War Battle Scene 76314 (76314)
£92.27
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Sensory & Activity Toys
Lorelli Neo Air tricikli – Ivory
£152.81
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NNECW 12V Electric Ride On Car with Remote Control for Kids-Navy
£224.71
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Sensory & Activity Toys
Rainbow Shark Stuffed Plush Pillow
Price range: £14.05 through £38.84
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RC Helicopter Lights Remote Control Aircraft for Kids
£52.90
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Sensory & Activity Toys
Rechargeable Dancing Cactus Plush Toy for Kids
£43.06
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Sensory & Activity Toys
Soft Play Foam Block Set – Challenger
Price range: £170.26 through £206.41
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Soft Play Set – Fortress
Price range: £1,182.59 through £1,327.21
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Soft Play Square Ball Pit – Ball Play Heaven
Price range: £321.45 through £2,224.51
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Sensory & Activity Toys
Warm Creative Shape Cat Bed
Price range: £18.18 through £19.84
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Sensory & Activity Toys
Wooden Montessori Shelves for Toddler 2in1: Bookshelf & Toy Shelving
£78.32
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Sensory & Activity Toys
WunderBox 4-7 years old – developmental box for kids
£28.16

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